Business purposes
Quality first, customer first is our noble mission and purpose of the enterprise. Continue to grow our business at the same time, but also to reward the society and state, to the harmonious development of society to play our role, to the prosperity of the country and make our due contribution to the rich and powerful.
 "Customer First" means that we treat customers, the attitude towards work. Treat people regardless of work to be sincere, serious and responsible, to work conscientiously, patiently, to be perfect, strive for excellence, to seek truth from facts, the pursuit of excellence. Customer needs and aspirations should, as a constant pursuit of business objectives and innovation, to make efforts to meet customer needs, and strive to achieve customer expectations continue to bring surprises to the customer.
  Business philosophy
To be "honest to win." No letter is not established business, Prudential is spirit, honesty is the basis for business prosperity. Strokes off the world, gather the world financial, business activities of the operators in the heart of your sincerity, who put themselves in for the sake of customers, honest and sincere to the user, who will be able to increasingly fierce competition in the market today, to win customers and win market.
  To be "You win." Company's products are closely related with the interests of customers, customer experience and the survival of enterprises is closely linked. Product quality will directly affect the interests of customers. We must always adhere to quality is no small matter, and strive to excellence, outstanding, to perfect products and excellent service, we return the parents of the society.
  To have a "special win." In the era of product homogeneity, to one-upmanship, we must play our strengths, create our features to differentiate a move above the bright spot, surprise attack. Also, because customer needs have differences, we should according to customer demand, the implementation of personalized, diversified services, and efforts for customer satisfaction and surprise.
  To have a "quick win." The market is like a battlefield, time is money. The changing modern society, if we can not "speed" on an edge, then the business is difficult to be proactive. Does not demand perfection, but to fast is a strategy. Of course, this "fast" is not only speed, regardless of quality, safety of the rash.